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Social media growth and traction is one of those things that can be really frustrating. Sometimes you work extremely hard on content that falls flat.
Other times, you share something on a whim and get 500k views and 5,000 new followers in a day.
The key is to be authentic and consistent. People scrolling on social media don't want to feel like they've stumbled into a corporate sales training when they come across your content. They want to know you, and I would argue that that is the great advantage of organic social media marketing. You can not only compete with, but absolutely beat corporate giants like Coca-Cola because your customers are not just buying your soda, they're investing in you and your story.
Coca-Cola needs to spend 5 billion a year on marketing to stay relevant, you just need to be real.
The owner of Old Road Construction, as the name implies, is an old school guy. He has historically made his living on word of mouth referrals from satisfied clients, but wanted to start his digital marketing journey in a low calorie, high impact way. So along side of his website build, we shot this promo video to introduce him and his ethos to the public.
"B-roll" style ads are great because they do not require all of the work (or more importantly, budget) involved with setting up a film day and editing raw footage.
You just develop your ad concept, tone, messaging, call-to-action destination, and placements, record your script, and tailor footage to accent the voice-over.
If done well, customers won't even notice the difference.
This business owner built his own website from scratch and was looking to optimize his performance without a bunch of gimmicks. He's a straightforward and hard working stone-mason, and he wanted his website and copy to reflect that.
So I made his home page more visually appealing, organized his past projects into galleries based on the type of work he did, as well as updated the website copy across the board.
"Matthew was tenacious in making sure his improvements and suggestions met my priorities and values rather than overriding them. He's thoughtful, knowledgeable and I'm confident his services would help any business improve its branding and/ or marketing in a way most companies would not accomplish." - Jordan Foltz J.F. Land & Stone
Lead magnets can be as simple as a one-page pdf or discount code, and as complex as something like this 20 page magazine-style eBook. The idea is to deliver genuine value up front and establish your trustworthiness and authority in the space that your business occupies.
Mock-ups, especially for digital or print products are an amazing resource for marketing, as they allow people to really envision what it'll be like holding your product in their hands. They're a must-have for anyone offering an e-book or more comprehensive pdf.
They also subconsciously prime your customers to associate your product as being popular, or "on every coffee table," as this one does.
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